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To encourage collaboration
among health and social service organizations, community groups and
individuals to support breastfeeding mothers.
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To increase public awareness
of the benefits of breastfeeding for the baby, mother, family and
community.
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To identify existing resources
and resource gaps to ensure the provision of services to all breastfeeding
mothers.
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To advocate for and protect
a woman's right to breastfeed.
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To work with health professionals
to enhance their knowledge and skills about breastfeeding and to encourage
the provision of consistent support and information.
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To work with community
groups and individuals involved with breastfeeding mothers to enhance
their knowledge about breastfeeding resources in order to provide
consistent referral services.
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To advocate for an assist
in the development of breastfeeding friendly policies and practices
in the workplace and educational facilities.
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To advocate for and assist
in the development of breastfeeding friendly policies in restaurants,
shopping malls, government offices and other public places.
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To include evaluation as
a component of all activities.
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To respect mothers who
choose not to breastfeed.